Microsoft Punks Hollywood – Nerds Always Win!!!
Remember when Halo 3 came out? People went nuts, long lines and all that, and by the end of the weekend the game had brought in over $170 million, making it the LARGEST ENTERTAINMENT RELEASE EVER.
Feeling punked already, some Hollywood guy named Mike Hickey, an analyst at Janco Partners, commented, “The audience on this game is the 18-to-34 demographic, similar to what you’d see in cinemas. This could last for several weeks.”
He goes on to say that another box office drought may be ahead, as the release of Rockstar Games’ Grand Theft Auto IV looms in the distance–current ETA the first quarter of 2008.
Not feeling like they were punked enough, Microsoft executive Bob Frederickson said “We thought we’d get some good sales, but nothing like this. With escalating ticket prices and the crappy movies Hollywood has been putting out, People are just hungry for entertainment.”
Yuk yuk yuk…. funny stuff.
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