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knofun the blog that almost was

June 4th, 2008

I own a company called knofun LLC, and for a while I was going to start a make money on the internet blog called knofun.com. I am not going to do the blog anymore because the space is just so saturated. Well that and I decided I really don’t want to go running my mouth about how I make a living. All that aside, this was the first post from that site and I actually kind of liked it so I am posting it here so I don’t lose it.

I read a lot. On the internet, I stumble a lot, I read digg, techcrunch, shoemoney, DP, wired, and all kinds of other stuff on a regular basis. Who would admit that? Me. The internet is my life, my livelihood, my everything. Without it I might be a professional gambler or a short order cook (flipping burgers at Jack in the Box) or both. But I’m not, the internet saved me. Literally saved me, both from a life of god knows what and a suit and tie 9-5. Now I kno how to really have fun.

Ok, that was bad. I actually named this blog after a maxim my father repeated over and over to me while I was trying to ditch homework for surfing: “Knowledge == Power, Power == Money, Money == Fun. Ergo (Latin for therefore - he was always trying to multi-task his lessons), Knowledge == Fun!” He was trying to explain to me that the more I knew, the easier it would be to make a living. You think I paid attention to that as a 13-14 year old kid? Yeah right I didn’t have a care in the world and was going surfing!

But now, as a man, it makes very good sense. Especially when applied to making money on the internet. All you need is a little edge, some freely available resources, some raw intelligence, and time to burn. In a gross generalization, I would say on an average month I pocket (removed) a month from recurring, do-nothing revenue on the internet. Some of that is from AdSense, some from private ad sales, affiliate networks like PJN, CJ, Azoogle, Clickbank, and eBay’s Partner Network.

I see a lot of “make money on the internet” blogs out there on the internet, and most of them suck. There are exceptions, and you will find them linked up on this blog from time to time. To really make money on the internet it’s all about mindset. Too many people expect there just to be one post on John Chow where he gives up his “secret” and everyone who reads it never has to work again. It’s just not realistic, the secret to making lots of money on the internet is basically the same secret to success in anything: Excellence is the eventual result of constantly doing better.

Think of the internet as Times Square without the cars, visualize it in your head. Take a look around. Everywhere you look, everyone you see, is making money somehow. You have the big department stores, the Yahoos and Googles, PayPals and eBays, but you also have a shit-ton of people. If you stay with our times square visualization, everyone around you is selling something. Hand-to-hands going on all over the place. Commerce, ladies and gentlemen (mostly gentlemen statistically), is everywhere. All it takes to be an effective internet marketer is to accumulate knowledge and keep your eyes open. The knowledge will help you recognize an opportunity, and you have to have your eyes open to see it. Basic rule of thumb: if you see someone doing it for any length of time, they are probably making money somehow.

The important thing to realize is that everyone likes free money, and a lot of people are hearing stories about people making effortless, unimaginable sums on the internet, so naturally they are checking it out. 99% of these people will fail. The ones who succeed, the ones who can really say they are independent of the rat race because of the internet will be the smartest and fastest (and occasionally luckiest - but thats another post), no mistake about it. So say to yourself “There’s no way those guys are smarter than me,” grab your balls, and let’s ride!

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