knofun

So yesterday I was bummed to find that Google is leaving the radio advertising space. This is, in the immortal words of The Dude, a bummer man. We were having a lot of fun promoting sites on traditional radio, so much so I blogged about it. Oh well que cera cera, on to TV advertising.

But then today I get this email from the AdWords team:

Dear AdWords Advertiser,

Beginning on May 31st, we will discontinue the current Audio Ads
platform. We have decided to exit the broadcast radio business and
focus our efforts on exploring internet-based solutions that will
deliver relevant online streaming audio ads. Stay tuned for more
information about these initiatives later this year.

What does this change mean for you?
- Campaigns: Your active campaigns will continue to run up until
May 31st, but will no longer run after that date. You will not be
able to create any new Audio Ads campaigns after May 30th.
- Reports: You will continue to be able to access your reports for
all past campaigns up until June 12th. If you would like to keep
records of your campaign data, please run the reports as soon as
possible while the system is still fully operational.
- Billing: You will continue to be able to access your billing
information indefinitely.

We’re sharing this information with you now so that you’ll have
time to make other arrangements for your audio advertising after
May 31st. If you have questions, please feel free to contact us at
audio-support@google.com.

Sincerely,

The AdWords Team

Hey, thanks for the newsflash!

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